Post by account_disabled on Mar 10, 2024 5:50:50 GMT -5
Increasing the visibility of and make more sales. In this article we will explain how to achieve this goal thanks to local SEO. In 2022, 99% of consumers used the internet to find a physical store. Among them, 78% searched for information about the store several times a week (source: Brightlocal ). Obviously, the competition is high. This is why, if you have a physical store, local SEO is very important. But what exactly is it? What is local SEO? Local SEO is a search engine optimization (SEO) strategy that helps your local business be more visible in search results on search engines like Google. The advantages of local SEO are mainly three.
Your local store is easier to find Whether it's shopping centres, takeaways, stationery UAE Phone Number shops, bookshops or hairdressers, searches containing the words "near me" are on the rise. google-trends-near-me Source: Google Trends Most of us have GPS on our smartphones at all times, and distance is one of the criteria by which Google decides your local business is the right one based on user search. Recommended reading: How to insert a business on Google Maps You have more visibility than the competition Especially if your local business is in a very commercial area, there will be other similar stores near you.
Local SEO allows you to improve your visibility and thus increase traffic and sales in your physical store. Even if your store is located in a quieter area of the city, local SEO still helps get your store discovered by more customers. Online and offline channels are harmonized Customers expect to have a consistent shopping experience both online and offline. It often happens that a customer starts browsing the pages of your online store and then buys the product in your local store (this phenomenon is called ROPO ), or vice versa.
Your local store is easier to find Whether it's shopping centres, takeaways, stationery UAE Phone Number shops, bookshops or hairdressers, searches containing the words "near me" are on the rise. google-trends-near-me Source: Google Trends Most of us have GPS on our smartphones at all times, and distance is one of the criteria by which Google decides your local business is the right one based on user search. Recommended reading: How to insert a business on Google Maps You have more visibility than the competition Especially if your local business is in a very commercial area, there will be other similar stores near you.
Local SEO allows you to improve your visibility and thus increase traffic and sales in your physical store. Even if your store is located in a quieter area of the city, local SEO still helps get your store discovered by more customers. Online and offline channels are harmonized Customers expect to have a consistent shopping experience both online and offline. It often happens that a customer starts browsing the pages of your online store and then buys the product in your local store (this phenomenon is called ROPO ), or vice versa.